Free from: Animal derived ingredients / vegan, Mineral oil, SLS/SLES, Formaldehyde & Releasing Agents, Parabens, Paraffins, Petrolatum, Phthalates, Triclocarban, Triclosan
This hair oil is a precious concentrate that effortlessly wraps hair in light-reflecting shine and immerses your senses in a calming pure-fume™ aroma.
• 195% more shine, instantly*
• 2X smoother hair that lasts all day**
• Up to 24 hours of anti-frizz protection**
• Hair is instantly more manageable
• Doubles as a heat protectant oil, provides thermal protection up to 450°F / 232°C
• Safe for color treated hair
SUITABLE FOR
• All hair types
AROMA
A signature Pure-fume™ aroma that wraps your senses in pure bliss with 25 pure flower and plant essences including lavender, ylang-ylang and petitgrain. Crafted by perfumers in Aveda’s In-House Botanical Aroma lab.
WHAT ELSE YOU NEED TO KNOW
• Leaping Bunny Approved
• Vegan
*Ex vivo testing on tresses versus unwashed hair.
**Ex vivo testing on frizz prone tresses.
USAGE
Apply a small amount into palms. Distribute mid-to-ends of damp hair. Style as desired. Breathe in the calming pure-fume™ aroma.Stylist tips & tricks
Fine to medium hair types
• Apply a small amount to ends of dry hair to smooth and add radiant shine.
Medium to thick hair types
• Work into mid-lengths and ends of dry hair to smooth frizz and add radiant shine.
INGREDIENTS
Tsubaki seed oil: Conditions. Hand-harvested in part from Jeju Island, a UNESCO World Heritage site, and consciously crafted through the traditional art of cold pressing—an extraction process free from chemical solvents.Daikon seed oil: Smooths. Responsibly sourced from cooperative farms in Willamette Valley, Oregon, that use natural rainfall and traditional crop rotation to help protect local water sources and support the long-term health and fertility of the land.
Camelina oil ferment: Radiance. A ferment rich in omega 3, 6 and 9 fatty acids, a first in haircare.
Dimethicone, Isododecane, Coco-Caprylate/Caprate, Triheptanoin, Bis-Stearyl Dimethicone, C13-16 Isoalkane, Camellia Japonica Seed Oil, Yeast Ferment Extract, Camelina Sativa Seed Oil, Raphanus Sativus (Radish) Seed Extract, Vitis Vinifera (Grape) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Fragrance (Parfum), Linalool, Citronellol, Limonene, Geraniol, Benzyl Benzoate, Farnesol, Benzyl Salicylate, Caprylyl Glycol, 1,2-Hexanediol, Tocopheryl Acetate <ILN53648>
RESPONSIBLE PACKAGING
1.7 fl oz/50 ml: Post-consumer PET bottle, excluding dropper. Please recycle.














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